Having a reputation as an ethical employer or supplier can be a great marketing tool when it comes to being an employer of choice or when trying to attract customers who want to deal with companies who have values they admire. You shouldn’t be shy about promoting how your company behaves in an ethical way. You may for example, help ensure any waste from your business is recycled appropriately. You might source your resources or ingredients from sustainable sources. Or you might have robust HR policies which protect your employees. Use your website, marketing materials, social media and PR to tell people how you’re making a difference.