The major advantage of customer profiling is that it informs the best marketing strategy to reach the intended customers. Creating a customer profile can be done using the word or excel application.
Listed below are the components of a customer profile.
Customer Segment - This refers to the category of customer you intend to target. Example of customer segment are students, mothers, career couples, corporations, e.t.c.
Gender - This refers to the sex of your intended customer segments. It can be left blank if not applicable.
Location - This refers to the location you intend to get your customers from.
Reason For Location - This states why you are choosing your location. More importantly, it tells if your intended customers can be found in that location to sufficiently sustain your business.