Define fundamentals of your business

Good ethics and sound philosophy enable people to come to the right ‘good’ decision when purchasing from your business, consciously or subconsciously. Your ethics don’t need to be complicated. The basis of good corporate ethics are: be good, be friendly and be open, this will put you ahead of the competition, for now at least. Get your philosophy right and everything will naturally fall into place, the basis of your processes, company attitude, client relationship and trading balance sheet

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