Don't over complicate things

Always focus on the most important aspect of your business: continuing to deliver value to customers. This is what will sustain success for the long-term.

As you grow, it will be tempting to add complexity to the mix. In terms of product or service, you might get sidetracked into unnecessary features as a result of customer feedback. In terms of operations, you might add multiple layers of red tape or complex systems.

It’s essential to keep things as simple as possible, at all times

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