Despite the pressures of fast growth, you need to focus on the relationships that matter. If you let key relationships drift, your hard work will be meaningless in the long-term.
Customers cannot be sidelined as a result of your startup’s scaling process. Use your growth as an excuse to learn more about customers. Involve them in key decisions, and provide exclusive access and incentives to improve retention. Stay loyal, and build on your foundations.
You must also focus on internal relationships within the team. Growth will put pressure on the workforce, and it’s the leadership’s responsibility to pull everyone together at the hardest times