I was wowed by the movie ‘self made’ inspired by the life of madam CJ walker
I saw a number of positive reviews,so i decided to see for myself😘.
This movie spoke to me in ways i cannot into words,so i am going to share some lessons i learnt.
Madam CJ Walker was a wash woman,she had a need,she found a solution and then decided to help others who needed the same solution (she identified a problem and a solution)
She was rejected as a distributor of a hair product,this rejection brought out the best in her.
Being the innovator of a product doesn’t neccessarily mean you will be the best at delivering it .
A saturated market can still be conquered,everyone has their style,be the best at yours.
Study your competition,focus on making their weakness part of your strengths🤗.
Know your onions,let your products be as good as you preach or even better.
Identify your customers,who are your customers?who needs your product?please note that everyone cannot be your customer,so you need to know exactly who your target market is💁♀️.
Identify your unique selling point(USP)madam CJ walker used her story as a strategy,story telling is actually a proven method that works😊
Be consistent, keep your eyes on the price despite the ups and downs you may experience.
Create a team of like minds who compliment you.
Network, she new her dreams may not succeed in her environment, so she moved to find people who can relate and help her with her dreams.
Dream big,the bigger the better,her dreams took her from being a wash woman to building a one woman business with the strength of 10,000 staff.
Represent your brand,she always wore her hair in an eye catchy way to represent her company brand.
Aside very few innovative ideas,we are all coming up with businesses already existing,the question is,what makes yours different?
Have you seen the movie SELF MADE?what are your thoughts?