As entrepreneurs, what are the different selling strategies we can adopt while trying to sell our products. We have
- Wholesale strategy
- Retail strategy
- High volume,low margin
- Low volume, high margin.
For Agricultural products, high volume low margin works well because they are essential products that people consume daily. While Low volume high margin works for Luxury goods like cars.
Having a retail store gives you the ability to make more money per unit of a product but other extra operating costs are incurred. An indepth analysis of the cost of both retail and wholesale strategy for your product will help you make the right choice