The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Internet (a.k.a. online) marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place over the telephone, on a subway platform, in a video game or via a smartphone app.
Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
In practice, digital marketing includes managing different forms of online company presence and presences such as company websites, mobile apps and social media company pages.